DFHV is launching a time-limited pilot program to gauge advertiser interest in placing ads on existing taxi rooftop hardware. DFHV will use this pilot to learn several things that will help the agency form a permanent program in the future:
- Advertisers’ willingness to pay for ads on existing roof lights
- Taxi industry revenue potential
- Technical and financial feasibility of using existing rooftop hardware
- Positive economic impacts on Downtown DC
Interested participants must
- Implement ads on a minimum of 1,000 roof lights
- Preserve each light’s ability to show the taxi status, i.e. vacant, hired, on-call, and off-duty
- Cooperate with DTS providers and taxi drivers to share advertising revenue
- Comply with all pilot terms and conditions
DFHV has published an Administrative Issuance and a list of terms and conditions for this pilot. Parties interested in participating shall complete the interest form by July 14, 2026.